Data driven sustainability in the ski industry
Founded in 1955, Atomic Austria manufactures high-quality winter sports equipment. It is the largest ski manufacturer in the world with 1,000 in-house employees at its headquarters in the Pongau valley, near Salzburg. The Atomic workforce is united by shared values of innovation, authenticity and, most recently, data driven sustainability. Ronald Schwarzenbrunner, Sustainability Manager, told Hannah Barnett more about what this means.