Pulling strings in guitar production
Six generations after the first guitar was produced on Christian Frederick Martin’s workbench in 1833, C.F Martin & Co has earned its place as a leading manufacturer of acoustic guitars and strings. Director of Supply Chain Management Frank Untermyer sat down with Richard Hagan and revealed how the company has forged a unique manufacturing process that combines the best of traditional, time-tested skills with modern machinery and a remarkable commitment to sustainable procurement.