Premium yoghurt remains ahead of the pack
In 2010, The Collective brand was founded by two entrepreneurial chefs, Angus Allan and Ofer Shenhav, in New Zealand. Within a year, it was the country’s bestselling gourmet yoghurt. It has since expanded to the UK, where it is just as popular. Supply Chain and Procurement Director Gary Lake explained to Hannah Barnett how The Collective owes much of its success to a willingness to be different.
