Apple has announced that a record 30% of material across all of its products shipped in 2025 came from recycled content. The achievement, along with other key progress milestones Apple has shared, is the result of innovation by teams across Apple and deep collaboration with its global supply chain. As part of this work, Apple now uses 100 percent recycled cobalt in all the batteries it designs and 100 percent recycled rare earth elements in all magnets. The company also accomplished its goal to remove plastic from packaging, with Apple products now shipping in fiber-based packaging that can be easily recycled at home.
“At Apple, we believe deeply in leaving the world better than we found it, and that commitment runs across everything we do,” said Tim Cook, Apple’s CEO. “These milestones in our work to protect the planet show that ambitious goals can also be powerful engines of innovation. And as always, we’ll keep pushing to build on this progress even more.”
In its annual Environmental Progress Report , Apple marked progress toward Apple 2030, the company’s ambitious goal to be carbon neutral across its entire footprint by the end of this decade. Apple’s greenhouse gas emissions in 2025 remain down over 60 percent compared to 2015 levels, holding constant from 2024 even in a year of significant business growth. The report highlights additional progress in renewable energy, materials innovation and recycling, water stewardship, and zero waste.
“Across every part of our business, we’re showing how innovation and collaboration can turn big ideas and bold ambitions into measurable progress,” said Sabih Khan, Apple’s chief operating officer. “From expanding recycled material to removing plastic from our packaging, we’re setting new benchmarks that inspire us to reach further and work even harder for the good of people and planet.”
New milestones include removing plastic from packaging, using 100 percent recycled cobalt in Apple-designed batteries, and replenishing more than half of Apple’s corporate water use
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