The introduction of the new EU Packaging and Packaging Waste Regulation (PPWR), alongside expanding Extended Producer Responsibility (EPR) laws, represents a significant shift in packaging rules within the European Union.
At the heart of these efforts is the transition from a linear economy—where products are made, used, and disposed of—to a circular economy that emphasises waste reduction, reuse, and recycling.
The PPWR and reinforced EPR laws are essential components of this shift, holding producers accountable for the entire lifecycle of their packaging and encouraging the adoption of sustainable practices across industries. By reducing the environmental footprint of packaging, these regulations aim to foster innovation in materials and processes, steering the EU toward a more sustainable future.
One of the central components of the PPWR is the establishment of ambitious targets for reducing packaging waste across the EU. The regulation aims for a 5% reduction by 2030, increasing to 10% by 2035, and 15% by 2040. These targets, particularly focused on minimising single-use plastic waste, are expected to drive significant changes in packaging design and consumer behaviour.
In addition to waste reduction, the PPWR introduces explicit targets for reusable packaging, marking a significant shift in regulatory focus. The regulation mandates that 40% of packaging must be reusable by 2030, with this target rising to 70% by 2040. This requirement applies across various types of packaging, including transport, sales, and grouped packaging.
Moreover, the PPWR mandates that packaging must include specific percentages of recycled materials, with a strong emphasis on enhancing recyclability. For non-PET food contact packaging, the regulation sets targets of 10% recycled content by 2030 and 25% by 2040.
The introduction of the PPWR and the reinforcement of EPR laws carry significant implications for businesses operating within the EU. These regulations will necessitate substantial adjustments to packaging strategies, supply chains, and overall operations.
Reusable packaging greatly reduces the environmental impact resulting from their manufacture and use, especially water usage (30% lower) and greenhouse gas emissions (20% lower). The more a product can be reused, the lower its overall environmental footprint.
Tosca specialises in helping businesses navigate the complexities of EU packaging regulations through innovative, sustainable packaging solutions. Its expertise in innovative reusable plastic packaging and pooling systems can help businesses ensure they not only meet regulatory requirements but also thrive in a sustainability-focused market.
Tosca offers tailored packaging strategies that align with the operational needs and sustainability goals of businesses, whether they need reusable crates, pallets, or bulk containers. Tosca’s detailed lifecycle analysis helps companies understand the environmental impact of their packaging choices, identifying areas for improvement and recommending strategies to reduce waste, increase recyclability, and promote reuse.
By proactively adopting reusable packaging solutions and aligning with the principles of a circular economy, businesses can not only comply with the regulations but also unlock new opportunities for growth and innovation. Tosca is here to support companies on this journey, providing the expertise and solutions needed to succeed in a rapidly changing regulatory environment – building a more sustainable future for their business and the planet.
For more news like this, click here.
