As the retail sector responds to growing pressure to cut waste and embrace more sustainable practices, Tosca is helping brands and retailers make a meaningful shift. Its Crystal Clear reusable, ready-to-deploy displays offer a smarter, scalable alternative to single-use packaging that aligns with both circular economy goals and upcoming EU Packaging and Packaging Waste Regulation (PPWR) requirements.
Tosca’s reusable display solution meets the demand for in-store packaging that performs better by offering greater durability, improved product protection, and easier handling and in-store execution – all while eliminating unnecessary waste. At the same time, it maintains its primary purpose of enhancing product visibility, communicating key offers directly to shoppers at the point of sale (POS), encouraging impulse purchases and as a consequence improving sales. As the product’s name suggests, the solution is crystal clear in the background, ready to be covered with unique marketing messages to attract shoppers. Tosca’s solution will enable compliance with sustainability standards while helping brands differentiate their products in a crowded assortment to stand out clearly.
Single-use packaging displays have long been a staple of retail promotions, but they lack sustainability and come with operational inefficiencies and excess waste. In contrast, Tosca’s reusable, sustainable display solutions are designed as a direct alternative to single-use packaging displays, offering long-term value and boosting in-store sales. Manufactured from durable, hygienic plastic, these retail-ready solutions provide a modular platform that combines a standardised structure for operational and cost efficiency with full customisation capabilities to deliver high-impact POS promotion.
“In today’s retail landscape, with mounting pressure from regulators, retailers and consumers, sustainability has become a core business driver,” said Laurent Le Mercier, President, Tosca EMEA. “With PPWR and EPR putting reuse at the centre of the packaging conversation, the time for sustainable retail transformation on the sales floor is now. Tosca’s reusable displays can help major brands transform their POS campaigns, streamline their supply chains, eliminate packaging waste, achieve cost savings, and meet packaging regulations with confidence. It’s a smart switch with clear environmental, promotional and commercial benefits.”
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