Tosca’s reusable plastic half pallet has transformed beverage distribution and merchandising in the UK – and now, this durable, shop floor-ready solution is gaining traction across Europe.
Tosca, a global leader in 100% reusable and recyclable plastic packaging and pooling solutions, is expanding the reach of its UDP half pallet, a robust asset designed for the fast-moving consumer goods (FMCG) sector.
The UDP is a durable, reusable half plastic pallet built to boost sales. Its retail-ready design enables retailers to maximise revenue per square metre, especially when shelf space is limited. Complementary to quarter pallets, it offers flexible merchandising options for varied store formats. As the only pooled plastic half pallet on the market, it delivers proven results in driving in-store performance, with the added benefits of reliability and sustainability.
With a compact 800 × 600 mm footprint and a load capacity of up to 500 kg, the UDP half pallet combines strength with a lightweight, ergonomic design that simplifies handling and streamlines movement through the supply chain – ensuring faster time to market from manufacturers through distribution centres to the shop floor. Its space-saving design lowers transport and storage costs, driving greater operational efficiency. By reducing manual handling and minimising picking activity, it also helps protect workers from musculoskeletal strain and fatigue, supporting both wellbeing and ESG goals.
These benefits are already proven in practice. In the UK, the UDP half pallet has been widely adopted by the six largest retailers and more than 150 FMCG companies. Often paired with Tosca’s 1- and 2-litre beverage trays, it creates a complete, retail-ready solution for beverage distribution and merchandising – saving time, reducing costs, and driving significant additional sales. This success has transformed the way beverages are promoted and sold, and is now sparking strong interest across Europe, with retailers in a range of industries adopting the solution.
“The UDP half pallet is more than a logistics tool – it is a proven driver of revenue,” said Laurent Le Mercier, EMEA President, Tosca. “By moving directly from production to the shop floor without the need for unpacking or handling, it allows retailers to launch promotions faster, optimise every square metre of selling space, and generate additional sales even when shelf space is at capacity. In the UK, this approach has delivered outstanding results for beverage brands and retailers alike, and we are excited to see the same appetite growing across Europe.”
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